October 3, 2013 by Benjamin Rey
Why you shouldn’t rush for the new link post format
On the 10th of September, Facebook released it’s new post link format : much bigger image, leading to 3.5x times bigger clickable zone. But your Facebook link post might look shiny on your timeline and old-fashion for your users.
We ran a study based on 15,000 link posts (half from before and half from after the format change) from 300 pages and could draw a few unexpected conclusions